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New technology has revolutionized the ways that we work and live. But as scores of recent controversies show, when companies fail to take privacy and free speech rights into proper account, the result can be bad for the public and bad for business.
A new primer produced by the ACLU of Northern California, Privacy and Free Speech: It’s Good for Business, (now viewable online) is packed with case studies and hands-on tools to help companies avoid privacy and free speech mistakes that can lead to negative press, government investigations and fines, costly lawsuits, and loss of customers and business partners.
Among other sections, this primer will help businesses:
By making privacy and free speech a priority as new ventures and products are being developed, companies can save time and money by protecting customer rights while bolstering the bottom line.
HTML version now available:
Read Privacy and Free Speech: It's Good for Business online (html)
Download Privacy and Free Speech: It's Good for Business (.pdf)
To request a complimentary printed copy, click here.
Startups seeking a way to distinguish themselves in today’s tough climate would do well to follow the advice in this primer. The case studies show that ignoring privacy and free speech concerns can do serious damage to a company’s customer base, while implementing these tips can help build successful relationships. I consider this primer a must-read for all the companies in our portfolio.
Omar Mencin,
Managing Director,
San Jose Incubator
Program
Privacy and Free Speech is both a compelling read and a treasure trove of best practices. Ripped-from-the-headlines stories provide practical advice to help companies bake privacy and free speech safeguards into the technical design process and build corporate understanding of why good privacy and free speech policies matter to the bottom line.
Deirdre Mulligan,
Assistant Professor,
School of Information,
UC Berkeley
This primer makes it clear why privacy is good for business and deftly shows the specific steps companies can take to develop strong data privacy practices. The ACLU of Northern California has created a great tool to help companies achieve effective privacy by design -- building privacy considerations into the product development life cycle early and often, so it’s not an afterthought.
Brian Knapp,
Chief Operating Officer,
Loopt, Inc.
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