Digital Strategist (San Francisco, Sacramento, Fresno)

Article Media

ACLU of Northern CA

The Opportunity:

The Digital Strategist is a member of the Communications Department’s efforts to ensure top-notch strategic communications to advance advocacy goals of the ACLU of Northern California (ACLU-NC) aimed at maximizing our impact and enhancing the protection of civil liberties and civil rights.

The Approach

Our work is guided by the principles of freedom, equality, and justice enumerated in the Constitution. However, we know that because of historic and systemic racism and other forms of oppression, these principles are not equitably applied to all. In an ideal world, everyone would have equal access to justice and equal protection under the law. Unfortunately, neither our world nor our country is ideal. Our work involves hard subject matters that can be emotionally draining for some people. Ideal candidates will understand that as a mission driven organization; we strive to make the world a better place knowing that the road is long and hard. At the same time, we understand the importance of self-care, and do our best to reflect that in our practices and values.

The Position

The Digital Strategist is a passionate storyteller who will lead and execute digital strategy development, and marketing and branding strategies as a key member of the Communications Department. Their work will contribute in specific and comprehensive ways that includes managing all website platforms; planning and directing social media content and strategy; producing email blasts; facilitating data analysis; procuring graphic and video production; trouble shooting and tech support; networking and project management. The Digital Strategist will lead this work, but will have the support of consultants and other staff members.

In partnership with members of the Communications department, the Digital Strategist will advance the work of ACLU NorCal to amplify the goals and achievements of our litigation, organizing, and development programs. This position is one that will ensure all that our outward facing communications reflects our values and maintains an engaging and vibrant presence. They will also liaison with counterparts at Cal Action and the ACLU national office.

This position is eligible for telecommuting. 

About the Organization

The ACLU of Northern California is an affiliate of the American Civil Liberties Union, a nationwide, non-profit, non-partisan organization dedicated to the defense and expansion of civil liberties and civil rights. The ACLU of Northern California (ACLU NorCal) is comprised of two distinct corporations, the ACLU Foundation of Northern California (the “Foundation”, a 501c3) and the ACLU of Northern California (the “Union”, a 501c4). The incumbent is a joint employee of both corporations. For most of the last century, ACLU Nor Cal has been part of many of the most major – and sometimes controversial – struggles for civil liberties and civil rights in our state.

Our mission is to ensure that Constitutional rights don’t just exist on paper but are protected in practice. As we move into a new era, we face dangerous policies that threaten our civil rights and civil liberties, we must use our decades of experience in impact litigation, legislative advocacy, and fearless organizing to fight these policies and protect our most cherished rights and freedoms. At the same time, ACLU NorCal is committed to advancing proactive and positive change to transform laws and institutions to advance our values. We are committed to fostering an anti-racist work culture and to anti-racist principles and learning.

COVID-19 Prevention

Due to COVID19 shelter in place restrictions this position will be temporarily based from your home office in California. The ACLU NorCal physical offices are expected to re-open in October and at this time we are beginning to transition back to in person work from our regional offices. 

Vaccination against COVID-19 is required as a condition of employment unless an exemption is requested and approved.  Masking is required for in person work at this time.

Duties & Responsibilities

  • Website management and production
  • Email marketing platform management
  • Social media marketing and campaign planning
  • Data and metric analysis
  • Product management & Networking
  • Troubleshooting & Tech support


  • At least 5 years experience with digital organizing, strategy, and managing and planning for digital platforms.
  • Professional experience using CRM technology, Google Analytics, and social media analytics trackers.
  • Proficiency with Social Media advertising and graphic design.
  • Experience with issue-based campaigning, brand, and digital organizing strategy.
  • Strong writing and copy-editing skills especially for action emails and social media messaging.
  • Proficient with Adobe Creative Suite
  • Proficient with Drupal 8
  • HTML Proficient/ SASS/CMS
  • Vendor Management
  • Springboard 360
  • Knowledge of public policy with a demonstrated commitment to civil rights, civil liberties, racial and social justice. 

Total Compensation

We are committed to creating and maintaining a diverse workforce through equity initiatives, which includes equitable pay practices. Competitive compensation is commensurate with experience. Starting salary range for this position is $74,132.10 - $86,487.45 annually.

We understand how vital our work is and at the same time understand the toll engaged activism can take. Our goal is to retain staff and we believe that having a robust benefit offering is vital in meeting that goal. Our benefits include four weeks paid vacation in addition to 14 office holidays; fully employer-paid medical, vision and dental insurance for staff members, their dependents and spouse or domestic partner; life and long-term disability insurance; and 401(k) plan with employer match. We have a robust Employee Assistance Program and emerging Employee Resource Groups.

This position is represented by IFTPE Local 20

To Apply

Applications will be accepted until the position has been filled. We encourage you to apply as soon as possible as we will be evaluating applications on a rolling basis.  Applications must include (1) a resume, (2) a cover letter, and 3) a list of three references. Applicants concurrently applying to any other position with the ACLU should state what other position they are applying for in the cover letter. Please submit your application online at: Job Application for Digital Strategist (San Francisco) at ACLU of Northern California (

The ACLU NorCal is committed to providing reasonable accommodation to individuals with disabilities. If you are a qualified individual with a disability and need assistance applying online, please e-mail  If you are selected for an interview, you will receive additional information regarding how to request an accommodation for the interview process. 


The ACLU of Northern California advances equity and inclusion in the workplace by providing equal employment opportunity to support a work environment free from discrimination on the basis of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age (over 40), sexual orientation, military and veteran status, and any other basis prohibited by law. The organization also provides reasonable accommodations for qualified applicants and employees with disabilities. This equal employment opportunity policy applies to all aspects of employment, including recruitment, selection, advancement, training, problem resolution, and separation from employment. Through this policy, the ACLU NorCal strives to establish and maintain an equitable and accessible work environment that is free from discrimination and supportive of a workforce that reflects the rich diversity of our communities and the people we serve.  ACLU NorCal will consider for employment all qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance (SF Police Code, Article 49).

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